Does your business really need a website?
This is a question we have been asked many times by business owners who do not already have a solid web presence.
There are many reasons people give us for not having a website or online presence for their business. These include ‘I don’t have the time’, ‘I don’t know how to make one’, ‘it’s too expensive‘ or ‘I’m getting plenty of business without one‘. The best one we have heard is ‘we don’t believe in the internet’.
Every day that passes, society is relying more and more on technology. The younger generation are using online e-commerce to shop and social media channels to socialise. This trend is ever increasing.
Online retail is showing a steady increase year on year. The numbers of online shoppers compared to high street shoppers is set to equal within the next ten years. If you do not have an online presence today, you are going to miss out on current and future business. This is because your competitors will probably have a web presence and will be cashing in on that sector with little competition. Not believing in the internet as a viable business platform, is like Donald Trump not believing in Climate Change. The facts are there.
These days, you do not need to have technical knowhow to get your business online because there are many drag and drop website builders such as Squarespace and Wix. The point being, if you don’t have the money to invest in custom websites, you can get help for a good price and it will be worth while. There are plenty of free guides to help you set yourself up with a website and social media accounts. If you have the money to invest, maybe it’s best to leave it to the professionals!
“If your business is not on the internet, then your business will be out of business”Bill Gates, Microsoft founder
Research shows that before prospective customers make a purchase, around 80 percent of them research a business services or product online before making their final decision.
Research we’ve conducted around independent shops on the high street in town centres, shows that 50 percent are not interested in having a website because they believe their business doesn’t need one. This proves there is a huge detachment from the proven track record of websites increasing sales for a business. The facts are clear and having a website and online presence does help most businesses to be more profitable.
Having a well thought out website and social media strategy, has the potential to attract new customers to your business and make you more money, FACT.
Again, over 80 percent of your potential customers are researching where to buy online way before making a decision. If you don’t have a business website you are missing out on a large share of the proverbial money pie.
Your website can be available all year round, and even when you’re sleeping it can still convert sales! Why wouldn’t a business want to take advantage of that?
A website will help to convert people who are ‘on the fence’ about who to make a purchase from. A well-structured and clearly defined customer journey throughout your website can convert prospects into customers and you can influence how many customer purchase from you with an optimised website. Use Unique Sales Propositions (usp) to offer a service that is better than the competition. Free delivery, free returns and a great deal is more than enough to tempt people into making a purchase.
A website for your business gives instant credibility – a permanent home-base for your brand.
Consumers are dubious and reluctant to buy most of the time. Almost 60% of questioned consumers would stray away from businesses without a main online presence. A website which tells your story and what your business is about, instantly boosts your credibility. Testimonials and product reviews are amazing at convincing customers to click ‘add to cart’.
A website allows you to make a detailed impression on your target audiences. It is an introduction for your business that speaks to them directly and provides a solution for their problem. A website can be a showcase for your products. It can position your business within specific search terms for search engines such as Google, Yahoo and Bing. A website can be a powerful tool to make you stand out from the fierce competition.
It won’t cost the earth.
If you are willing to do the work, you can get setup with a new website quite easily.
Web development companies can tailor a quote for your needs and create a custom package based on your requirements.
The price doesn’t have to be unreachable either as there are existing resources and assets available to reduce costs. We build websites for small companies using templates we have already made. We also build websites from scratch but this costs more because it takes longer, but there are pros and cons for each option! Click here to get an idea of price.
There is a caveat to this; simply getting a website is not enough to make you more money or bring in more business. People use search engines such as Google, Bing and Yahoo to search for products and services. As you can imagine it’s getting a little busy online and busniesses saturate the web space. You would be lucky to have a unique product with no competition. Consider the fact that you will need to do more and invest time and money into ongoing marketing to succeed.
Tip: You can use the power of social media and regular content updates to your advantage to rise through the search engine ranks.
If your industry is not too competitive, you should be able to get a hold of this yourself. If you are in an overly saturated industry, it would be best to contact a marketing professional, like us. This is not a cheap option as digital marketing can cost up to a few thousand pounds per month. The reason that an industry is competitive online is because it is profitable. Your investment is proportionate to your return.
Having a website will save you considerable time and effort.
Communicating with potential customers takes up your valuable time sending out emails, making phone calls and communicating with your audiences. A website can save you time by providing answers to common customer enquiries. It provides a base contact centre for people and clients to contact you directly with little to no interaction needed. What does this mean for you? You can spend your time doing more valuable things. Include a frequently asked questions (FAQ) page to keep your consumers informed without having to repeat yourself constantly.
Let the brand do the work.
A website shapes the image of your business in a way that your social media channels cannot. These days, people expect to see Facebook, Instagram and Twitter links on your website and they will be checking them.
A personalised website with your own branding, logo and colours makes a huge difference to the opinion of consumers. They love to see a business standing out from the masses.
A website allows you to find your own position in the market. It can attract the most desirable consumers you require to be successful.
It is surprising how many business don’t know that they are constantly being reviewed by consumers. How would you cope reading negative reviews of your company? A poll stated around 80% of potential clients believe reviews even if they’re bad. Showcase your businesses reviews and testimonials from satisfied customers on your website. Promote the good business you do to the people who are actively seeking out your services.
Have you ever been into a shop and had a bad experience? Something that leaves you thinking “how can they get away with that and still be in business?”. Well my friends, those days are over. An unsatisfied customer has the potential to inform future customers about bad businesses online. This means that businesses are offering a service where the customer’s satisfaction is the top priority and so it should be. A couple of bad reviews is enough to turn prospect towards the competition.
In 2019, your business needs a website and an online presence.
If you have a low budget to get started, checkout website builders on google.
Do you have money to invest and would like a professional website building, designed to get you more leads and sales, then please get in touch.
To find advice, try searching your question in google.
Contact Calland Creative for more information on how to get your business online and making you more money.
Post by R.Kirby
Why not read another Blog post: A guide to branding and rebranding your business.